BRAND PILLARS

We’re only as strong as our foundation. Our members deserve our best, and we’re not about to let them down. In every campaign, advertisement, and conversation, we strive to incorporate the foundational pillars of our brand:

• Kind: Our members are people first and customers second.
  We treat every member with compassion and positivity.
• Personal: We go above and beyond to give members a
  banking experience tailored to them, not the majority.
• Local: As adamant supporters of community, we invest in the areas we serve to ensure they have the resources, education, and services they need most.
• Trusted: We work hard to give members a consistent, convenient experience wherever we go. Our members know they can rely on us to give them fair rates, up-to date products, and outstanding service.

Your money. Your trusted choice.
Looking after your daily balance.
Your financial success fan club.